We believe that data improves lives. This underpins everything we do and unifies our team to deliver the very best technical solutions because we know that if we can do a great job then someone’s life can be impacted for good.
We are fortunate to have had many opportunities to use our data-trade to make New Zealanders’ lives better. This has taken a number of forms including layering many disparate datasets from ACC, NZ Police, Hospitals, Rescue Coordination Centre, Coronial Office, Ministry of Education, Department of Statistics and then using our advanced analytics smarts to extract people-based-insights to focus efforts on improving the wellbeing of New Zealanders.
The whole point of data driven insights is to use these smarts to implement powerful initiatives that make a difference. To achieve this Litmus has developed the Litmus Data Ecosystem:
This is a power cycle of learning, deploying, and measuring: Data is used to learn. Insights are used to deploy interventions. Measurement is completed to understand the impact of each intervention.
“The Litmus team have allowed us to test the ‘industry myths’ and deploy highly targeted safety interventions that are factually based. This approach has already delivered measurable reductions in incidents in the NZ outdoors”