Data doesn’t lie. Data is fact. Quality data eliminates guesswork and postulation. It gives you the confidence to make better decisions. We know data, how to extract it, interpret it and turn it into gold. We’re data alchemists. We turn data into valuable insights that can lead to invaluable change. ‘Gut’ and ‘intuition’ have their place, but why settle for belief when truth is waiting for you just under the covers.

We work across a number of different sectors using data-driven insights to help our customers tweak or change the way they do things. Systems can be streamlined, customer churn reduced and lives saved. Data has the power to do all these things and a whole lot more.

Powering up the Litmus Data Ecosystem

The whole point of data driven insights is to use these smarts to implement powerful initiatives that make a difference. To achieve this Litmus has developed the Litmus Data Ecosystem:

Powering up the Litmus Data Ecosystem

This is a power cycle of learning, deploying, and measuring: Data is used to learn. Insights are used to deploy interventions. Measurement is completed to understand the impact of each intervention.

Our Team

Isaac Wilson
Founder
Isaac Wilson

Isaac is passionate about taking 1s and 0s and communicating insights that are easy to understand and make a real difference to people’s lives. Making the complex simple is the mission.

Brian Bull
CTO
Brian Bull

Brian can think of nothing better than to figure out how to solve any life problem with some math and stats. He’s the guy you want at your shoulder as you push the boundaries and he’s at his best when he’s blending the latest AI technique to solve real world problems.

Pat Conroy
Data Plumber
Pat Conroy

Pat is our data plumber. Pat is a highly experienced IT/data warehousing/DBA who knows how to get any selection of systems talking to each other. He really enjoys jigsaws and it’s this tenacity of linking things together that Pat brings to the team.

Richard Laing
Electronic Infographer
Richard Laing

Richard is a rare breed – half creative designer half techie geek. It is Richard who takes the raw extracts developed by the team and builds beautiful interactive infographics that really tell the story hidden in the data. Richard brings data to life.

Graphic Designer

Communication is everything. Lauren works with our clients to develop infographic concepts that work across all channels and mediums. Lauren brings the innate ability to let the data tell its story.

The Sectors We Work Across

Health & Safety
Health & Safety
The power to improve well‑⁠being and save lives

This underpins everything we do and unifies our team to deliver the very best technical solutions knowing that someone’s life can be impacted for good.

Business
Business
The power to improve services and build loyalty

Respecting customer’s time and attention means that each interaction is valued, thereby increasing customer loyalty for your organisation.

Manufacturing
Manufacturing
The power to optimise systems and boost productivity

Machines have generated data for many years and we use this to make them better, optimising processes from light manufacturing to large scale infrastructure.

Our Clients Include